www.harajukulovers.com

When we started working on Coty Fragrance’s Harajuku Lovers, Gwen Stefani told us,” The first time I went to Japan in 1996 it was as if I had landed on another planet”. So our first step was to create another planet.
 
Our mission was to create a campaign that would capture the independent spirit of the Harajuku girl. We built a world that is eye-catching, outrageous, and anything goes...an interactive experience of Harajuku style. We centered our idea around a karaoke experience featuring the Stefani hit, “Harajuku Girl”  that would tap into the excitement and enthusiasm for Gwen Stafani and her music that already exists.
 
The Harajuku Lovers Karaoke allowed fans to record and upload themselves singing the hit. The videos were highly shareable and made for consistent traffic to the site.

Harajuku Lovers became one of the most successful new fragrance launches in recent years. The sales have been unprecedented.
 
We were also fortunate to win the Art Director's Club Website Design: Product/Service Promotion. Bronze '09, Interactive Media Council - Best in Class: Youth '08, FWA Website of the Day '08 (10/17), Webby Awards '08 Official Honoree
And everyone smells lovely and has fun.