Harajuku Lovers - Snow Bunnies

Work

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Harajuku Lovers - Snow Bunnies

Fragrance

Print, Broadcast, Video

2009

www.harajukulovers.com

To connect with our audience we wanted to reach them in places where they could really spend time with the brand. Fans of the brand tend to be younger girls or women very into the playful and whimsical, so we created a way for them to really get immersed in the Harajuku Lovers world by tapping into their already existing behavior and environments they already love. Video games.

Game

Digital

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We developed and created a platform game from scratch called ‘Genki Jump’. It allowed fans to chose their favorite Harajuku Girl and play the different levels and stages of the game and try to overcome the difficulties we had laid out for them.

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Poster

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