a LBi company

Dipdive

Hope. Act. Change

Digital, Video

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2008

Inspired by Barack Obama’s vision of change, Syrup was brought into this ground-breaking project by will.i.am, musician, producer and lead singer of ‘Black Eyed Peas’, and filmmakers Jesse Dylan and Mike Jurkovac to build a site that allowed join in to the momentum sparked by the popular campaign song “Yes We Can”.

The Outcome

— Site launch Feb 2008
— Registered Users: 4265
— 110,440 Unique Visitors
— 122,999 Visits
— 475,308 Pageviews
— Average time spent on site: 2:31

Integrated Finalist, Cannes 2008, 28th Creativity Annual Awards 2008, Gold: Website Public Service; Platinum: Website Political Non-Profit; w3 Awards 2008, Best in Show: Activism, Gold: Community, Silver: Political; Davey Award 2008, Silver: Political; The One Show Interactive, Web Sites: Community-driven and Social Networking: Silver; 38th Annual Creativity Awards Website: Public Service/Non-profit: Gold; Website: Political: Platinum

The Original Video
Video

The “Yes We Can” song and video - went on to over 40 million views on the web.

Hope = Change
Website

The site allowed users to express their support for Obama by submitting their photographs to a collective mosaic that became thumbnails in the "Yes We Can Song" video.

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