www.marcjacobsbang.com

To launch Marc Jacobs' first men's fragrance in over a decade Coty Prestige asked Syrup to come up with a digital campaign that would compliment the visuals created by photographer Juergen Teller and leverage social media in a fun new way. With mylar as the key graphic device, we created a site that celebrates the iconic design of the new bottle and a facebook game called "Bang You're It" that plays off the provocative name of the fragrance. We even decided to create an original animated mylar typeface just for Marc Jacobs Bang. Try the game out and see who bangs your profile. If you're in it to win, here's a hint...you get double points for each bang after midnight.