Digital
2010
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For the past few years every aspect of our life has been shared on facebook. Every once in a while we share a thought or photo that gets the attention of all our friends. Something so interesting that everyone comments, likes and shares. To launch the new Marc Jacobs fragrance, Daisy Eau So Fresh, ad agency Syrup created a facebook application called the Eau So Fresh Finder that allows people to discover and share their most liked and commented facebook updates.

The application searches every post that you’ve ever made on Facebook and calculates your freshest update based on the number of likes and comments. Your freshest moment is then turned into an animation for you and your friends to explore.
