PUMA designed the lightest football boot In the world as an homage to the fastest man in the universe and his homeland of Jamaica. Usain Bolt went to France to hand-deliver the boot to football mega-super-star, Samuel Eto’o. With only 15 minutes in a hotel room in Paris, we created a short film and a print campaign to introduce the Lightning Boot to the world. It's amazing how fast Usain Bolt can get things done.