PUMA & Syrup commissioned celebrated artist Kehinde Wiley to develop an Africa Unity Kit, limited edition sneakers a range of clothing, coupled with original artworks as a build up to the World Cup in South Africa. To enhance the authenticity of his products, he took an anthropological approach and travelled to West Africa to get a better understanding of the lives and culture of star footballers, Johnny Mensah, Emmanuel Eboue and Samuel Eto'o. A short film was produced and distributed online that chronicled the process. Events also took place in New York, Berlin and around the world. To create added context, the experiences were held in unique environments for the creative community, incorporating the artworks, products and live music by Zozo Afrobeat.

Awarded a Yellow Pencil at the D&AD Awards Best In Class for Brand Experience and Environment Design