a LBi company

PUMA

WPS 2010

Print, Video, Outdoor

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WPS09SummaryImage

2010

To create the second WPS campaign for PUMA we knew we had to take the ‘Recognize Awesome’ to the next level. Knowing how inspiring football can be as an aspiring amateur or fan we simply had to recognize the next generation of stars as athletes too. Cause in their hearts and in their minds, that’s how they feel. For them, awesome is out there. It is something that makes you happy, excited and most of all – inspired. It is something everyone possesses and something everyone can achieve. We created a campaign for PUMA and WPS including Print and a TV spot starring WPS stars, Leslie Osborn and Natasha Kai, that celebrates the catching passion football generates from stars to peers.

Posters
Outdoor

We took the campaign right to the homes of the fans. Literally. Shot from the inside of a decorated fan room we showcased fans, inspired by their role models, trying to mimic their moves and actions. The hero posters on the wall each featured a star too that we also used individually too.

Installation
Product Design
Retail
In-Store
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