When Syrup was commissioned to create a conceptual environment for window displays at the SonyStyle store on Madison Avenue, we took it 16 steps further. We responded with an integrated branding campaign that would unite all 17 Sony stores nationwide for the 2004 holiday season. Syrup enacted a system of ideas and designs to marry products, stores, and the web with one fluid stroke.

Courtesy of The One Show, a bronze pencil in the coveted Integrated Branding category landed in the Syrup office.