www.paceclub.speedousa.com

This summer Speedo USA and Syrup launched the Speedo Pace Club, the brand’s new digital, consumer and e-commerce swim training product. Building on the brand’s core mission to inspire more people to swim, the Speedo Pace Club is a multi-faceted website and mobile phone application designed to motivate, inspire and engage fitness and competitive swimmers through providing utility around swim training.
 
The Speedo Pace Club marks Speedo’s largest digital initiative to date, carrying the iconic swim brand from the pool deck to the digital space. Utilizing premium video content, informative editorial, social activation and training modules for Web and mobile platforms, Speedo Pace Club is the first campaign of its kind that empowers swimmers of all levels.  Speedo Pace Club encourages users to train harder, maximize their workouts, track times, and build their own online swimming community, reinforcing Speedo as the online destination for competitive and fitness swimmers.
 
Available now as a free download in the iTunes App Store, the Speedo Pace Club iPhone application puts the Swim Team, Training Modules and Splash Tags in the palm of the user’s hand.